Curious to know what it is?
Great job, Tommy Boy.
Let's analyze, shall we? FAITH...in season ticket sales...in the team winning the Super Bowl...in a miraculous new deal with Louisiana...in a new stadium...in Benson himself. I'm sure Benson will also drill the new slogan into the head of Governor Kathleen Blanco: "Come on, Kathleen, I've never lied to you...Have a little FAITH in me!"
(Just a reminder: "FAITH" is defined as a belief in things unseen.)
TV ads promoting the new slogan will run through the Saints' history, attempting to stoke the flames of nostalgia and distract Saints fans from the very real possibility that their support over the years could well be rewarded by the team leaving them for a greener pasture.
That's "green" as in dollar bills. And "pasture" as in Los Angeles.
The Times-Picayune story, "First in Faith," starts by noting how strong Saints fan support has been, but if you read far enough, it also discusses the original Cleveland Browns' stunning move to Baltimore...in spite of amazing fan support. Then the story quotes disillusioned ex-Saints season ticket holders who have lost their, well, faith. And the last paragraph quotes an economics professor as saying the following: "It's all so disheartening. The NFL is going to go where the money is."
And the money ain't in New Orleans. Given the news that season ticket sales have increased to an underwhelming 27,500, Benson had this to say: "That's pretty hard to swallow. I mean, I understand that people don't have money, and I realize that, but I can't carry the burden personally."
(At least not until he makes his billion by selling the team.)
O me of little FAITH. I guess I'm a Saints aetheist. I just wish I had something else to believe.